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Innovate Wrapped 2025

HBS Wrapped: 2025 at a Glance


As the year winds down, it’s worth taking a step back. 2025 marked an important chapter for HBS. We welcomed a new capital partner in GenNx360 and a new CEO in Jimmy Buddenberg, setting the stage for continued growth and long-term momentum. 

We also shared an immense amount of content and connection with you via blog articles, videos, webinars, events and more.

Here's a look at the moments, the milestones and the stories that shaped 2025. 

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A New Partnership. A New Chapter.

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In October, HBS announced a new capital partnership with GenNx360 Capital Partners and named Jimmy Buddenberg as CEO. This new partnership was made possible by more than three decades of leadership from HBS founder Peter Helander, whose vision, grit and commitment shaped HBS into the trusted technology and security partner it is today.

This next chapter positions HBS to keep building, expanding and supporting our clients even better in 2026 and beyond.

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A Better Billing Experience with HBS

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This year, we’ve rolled out upgrades to make our clients’ billing experience simpler and more helpful.

  • E-Billing: A streamlined, digital way to review and pay invoices. Multiple payment methods, faster transactions, real-time notifications.
  • Actual-Travel Billing: Aligning our operations with today’s hybrid and remote workplace—beginning January 1, 2026.
  • Updated Microsoft Licensing Portal: A refreshed view of your licensing and renewals, with reminders and easy access to support.
  • HBS Lifecycle Team: A dedicated team to help you get the most from your licensing and stay on track with renewals.
E-Bill Express Portal
HBS E-Bill FAQ

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The HBS Blog

We kept publishing articles. You kept reading. In 2025, our blog had over 115,000 views on our 275+ articles. Here are 2025's five most-read articles. 

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#1 - WiFi 7 vs WiFi 6: Real-World Speed, Benefts and Should You Upgrade? » 
#2 -
Best Microsoft Copilot Prompts—and How to Write Them »

#3 - Your Definitive Guide to Managed IT Services »

#4 - What Is Penetration Testing? A Complete Guide »

#5 - Get the Most Out of Microsoft Teams with 24 Tips and Tricks »

HBS Videos

As we continued to expand our video library with case studies, partner spotlights, FAQs and how-tos, we've highlighted our five most-viewed videos from the past year.

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Smart AV for Learning & Development: KCHP »
HBS Partner Spotlight: Verkada »
School Security with Verkada: Waukesha Schools »
HBS Partner Spotlight:
Cisco »
Turn Data Into Decisions:
AI Predict »

Webinars

You watched over 500,000 minutes of HBS webinars in 2025

Check out the recordings of three of our most requested webinars below.

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Microsoft 365 Tips & Tricks

We saved one of our best webinars for last as we explored task management with To-Do, Planner and Lists; scheduling made easy with Bookings and Copilot; mindful productivity through Viva; and demonstrated M365 Copilot in action.

Cyber Insurance Evolution

Cybersecurity and cyber insurance experts broke down how they work together to protect organizations. Viewers learned what "good" coverage looks like, how to reduce risk and transfer liability, and how cybersecurity strategy directly impacts insurability.

When Seconds Count: The Current Landscape of Life Safety

The right technology helps teams and first responders act faster, communicate clearly and respond with confidence during a crisis. In this webinar, HBS welcomed six partners who are using security technology to improve coordination, speed up response and help protect lives.

Events

2,800 connections. 130+ events. One great year.

So many conversations, countless learning moments and plenty of fun. We can't wait to do it again in 2026!

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2025

2025: Another Year of Milestones, Recognition and Meaningful Partnerships

This past year, HBS earned elite partner designations, industry awards, and workplace honors—all while continuing to grow our security leadership and technical capabilities.


We love new logos, badges and certifications; but these milestones really reflect trust. From partners. From clients. And from the communities we serve.  


» HBS Earns Cisco Gold Provider Status & Powered Services Recognition

» Verkada Names HBS as First Regional Impact Partner of the Year
» Microsoft Elevates HBS to Ready Tier in Copilot Jumpstart Initiative

» Lenovo Names HBS 2025 Climbing Partner of the Year
» HBS Achieves Premier Partner Status with Broadcom
» Cisco Names HBS SLED Partner of the Year for the Central Region
» HBS Named 2025 Artic Wolf North Central Partner of the Year

» HBS Joins Google Cloud Partner Advantage
» HBS Earns 5 Microsoft Specializations & Private Cloud Designation

» HBS Complete SOC 2 Type II Audit

» HBS repeats as a Top Workplace in Wisconsin and Iowa

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